American talent manager and Beyoncé’s father, Mathew Knowles, has been unveiled as the newest ambassador for children's cancer charity Time 4 Sharing.

Knowles was diagnosed with stage 1 breast cancer in 2019, and has since advocated for early testing for male breast and prostate cancer. A spokesperson for the charity commented 'We wanted to honour a man who not only shaped global music culture… but who now channels his influence toward something deeply personal and impactful - cancer awareness and early detection'.